Privacy Policy
Effective Date: May 2026
Your privacy matters to us. This Privacy Policy explains how The Soft Ritual Co. collects, uses, and protects your personal information when you visit our website, book a session, or engage with our services. By using our website or services, you agree to the practices described in this policy.
1. Information We Collect
1.1 Information You Provide Directly
We collect information you voluntarily share with us, including:
Name and contact information (email address, phone number)
Health and physical information relevant to your yoga or wellness practice (e.g., injuries, limitations, pregnancy status) — collected only with your consent and used solely to provide safe, personalized instruction
Payment information (processed securely through third-party payment processors; we do not store full payment details)
Messages, inquiries, and any other information you submit through our contact or booking forms
1.2 Information Collected Automatically
When you visit our website, we may automatically collect certain technical information, including:
IP address and browser type
Pages visited and time spent on the site
Referring URLs and device information
This information is collected through standard web analytics tools (such as Google Analytics) and is used in aggregate to improve our website and understand how visitors interact with our content.
1.3 Cookies
Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie preferences through your browser settings. Please note that disabling cookies may affect some functionality of the site.
2. How We Use Your Information
We use the information we collect for the following purposes:
To schedule, confirm, and deliver yoga, Pilates, and wellness sessions
To communicate with you about your bookings, inquiries, or changes to our services
To send service-related updates and, with your consent, wellness content or promotional communications
To process payments and maintain appropriate business records
To improve our website, services, and overall client experience
To comply with applicable legal obligations
We will only use health-related information you share for the direct purpose of providing safe, personalized instruction. This information will not be used for marketing or shared with any third party.
3. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share information in the following limited circumstances:
Service providers: We work with trusted third-party providers (such as payment processors, scheduling platforms, and email tools) who access your data solely to support our services and are bound by appropriate confidentiality obligations.
Legal compliance: We may disclose information if required by law, court order, or to protect the rights, safety, or property of The Soft Ritual Co. or others.
Business transfer: In the unlikely event of a sale or transfer of The Soft Ritual Co., your information may be transferred as part of that transaction, with continued protection under this policy.
4. Marketing Communications
If you opt in to receive marketing emails (such as wellness tips, offers, or updates from The Soft Ritual Co.), we will use your email address for that purpose. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly at hannah@thesoftritualco.com.
We will not add you to a marketing list without your explicit consent.
5. Data Retention
We retain your personal information only as long as necessary to provide our services, maintain business records, and comply with legal obligations. Health-related information shared for session purposes is retained only for as long as you are an active client, unless a longer retention period is required by law.
You may request deletion of your personal data at any time (see Section 7).
6. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use strong passwords and to contact us immediately if you believe your information has been compromised.
7. Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal information:
Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccurate or incomplete information.
Deletion: Request that we delete your personal data, subject to certain legal exceptions.
Opt-out: Opt out of marketing communications at any time.
Data portability: Request your data in a portable format where applicable.
California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, and the right to non-discrimination for exercising these rights.
To exercise any of these rights, please contact us at hannah@thesoftritualco.com. We will respond to your request within 30 days.
8. Third-Party Links
Our website may contain links to third-party websites or platforms (such as social media profiles or partner resources). This Privacy Policy applies only to The Soft Ritual Co. and does not cover the practices of third-party sites. We encourage you to review the privacy policies of any sites you visit.
9. Children's Privacy
Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us at hannah@thesoftritualco.com and we will promptly delete it.
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our services following any update constitutes your acceptance of the revised policy.
11. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, please reach out:
Hannah Davis at The Soft Ritual Co.
The Soft Ritual Co. · thesoftritualco.com